[London] March 28, 2018 - International digital agency, NMPi, has just announced the acquisition of boutique Paid Social media specialists, MediaPact.
With an office in Los Angeles, California, MediaPact offers Paid Social advertising campaigns on a performance model for clients including Fabletics, JustFab, and Nicequest.
"We are always looking for ways to strengthen our service offering, and from the beginning it has been clear that NMPi and MediaPact's similar heritage, rooted in performance marketing, makes us a great match." stated Luke Judge, CEO of NMPi.
'MediaPact's Paid Social knowledge and technology will help amplify our expertise and reach for a service that is growing exponentially within our business."
Nathan McCurley, Senior Customer Success Manager, at MediaPact commented, "We are looking forward to joining forces with NMPi, and working with a business who has similar beliefs and values on marketing as we do. Social media marketing remains a vital part of our strategic offering and we're excited for the joint benefits this acquisition will bring."
Andrew Turner, Commercial Director at NMPi added, "We are extremely excited about this acquisition. Expanding our knowledge in Paid Social couldn't be more timely, as we continue our growth in the US market. The acquisition will also allow us to give our clients earlier access and insights into Facebook and Instagram betas which are often first launched in the US."
NMPi, who works with US brands Full Beauty, Saks Fifth Avenue, Gap, and Loot Crate, expanded their operation into the US late last year with offices in New York and LA . This was the culmination of a year's worth of international expansion having opened 9 new offices in 8 markets. NMPi isn't slowing down though, the acquisition of MediaPact kicks off their continued growth in 2018.